People’s Leasing and Finance Partners with Sri Lankan Cricketing Stars Dananjaya De Silva and Kamindu Mendis as Brand Ambassadors
People’s Leasing and Finance PLC, a leading financial services provider in Sri Lanka, has announced the signing of two of the country’s top cricketing stars, Dananjaya De Silva and Kamindu Mendis, as its brand ambassadors. This move is aimed at strengthening the company’s presence in the country and promoting its services to a wider audience.
Dananjaya De Silva is a talented all-rounder who currently serves as the vice-captain of the Sri Lankan national team in ODI and Test formats. Known for his aggressive batting and sharp spin bowling, he has been a vital part of the team’s success in recent years. Kamindu Mendis, on the other hand, is an ambidextrous bowler who has made a name for himself with his unique ability to bowl both right and left-arm deliveries during the same over. He has been a promising addition to the national team’s bowling line-up.
The partnership with People’s Leasing and Finance is a significant step for both cricketers, who are widely recognized and respected in Sri Lanka’s cricketing community. As brand ambassadors, they will be featured in various marketing campaigns and promotional activities, showcasing the company’s commitment to excellence, integrity, and innovation.
Commenting on the partnership, Mr. Pradeep Amirthanayagam, Chairman of People’s Leasing and Finance PLC, said, “We are thrilled to have Dananjaya De Silva and Kamindu Mendis as our brand ambassadors. Both cricketers represent the best of Sri Lankan cricket and embody the values that we stand for as a company. We believe that this partnership will help us connect with our customers in a more meaningful way and strengthen our position as a trusted financial services provider in the country.”
General Manager and the CEO of People’s Leasing and Finance, Mr. Shamindra Marcelline, echoed the Chairman’s sentiments, saying, “Dananjaya De Silva and Kamindu Mendis are exceptional cricketers who mirror our corporate values of excellence, innovation, and integrity. We are delighted to welcome them on board as brand ambassadors and are confident that their popularity and influence will help us reach a wider audience and build a stronger brand.”
In response, Dananjaya De Silva and Kamindu Mendis expressed their enthusiasm for the partnership, saying, “We are honoured to represent People’s Leasing and Finance PLC as their brand ambassadors. We share the company’s commitment to excellence and innovation, and we look forward to working together to promote their services and support their mission of empowering people and businesses in Sri Lanka.”
The partnership between People’s Leasing and Finance and these two top cricketers is sure to make a strong impact in Sri Lanka’s cricketing community and beyond. With their support, the company will continue to provide innovative and reliable financial solutions to its customers and contribute to the growth and development of Sri Lanka’s economy.
People’s Leasing & Finance PLC is a leading Non-Bank Financial Institution in Sri Lanka and a subsidiary of People’s Bank, one of the largest State-owned banks in the country. Commencing operations in 1996. People’s Leasing was listed on the Colombo Stock Exchange in 2011. People’s Leasing has grown to become a diversified non-banking financial powerhouse with six subsidiaries in allied areas of specialization, including a venture overseas in Bangladesh.