“Pahabara Anagathayakata Nivaradi Therima”- People’s Leasing Islandwide One Day Promotional Campaign
People’s Leasing & Finance PLC, the financial solutions provider in the Non-Banking Financial Institutions (NBFI) sector in Sri Lanka, conducted “Pahabara Anagathayakata Nivaradi Therima,” a One Day Island-wide Promotional Campaign for the second time on 22nd January 2022.
The primary objective of this promotional campaign was to attract new customers, to raise awareness of the new financial services introduced by the company and to refocus on the financial needs of our existing customers.
PLC products were collaborated to customers through “Pahabara Anagathayakata Nivaradi Therima” Promotional Campaign such as Vehicle Leasing and Vehicle Loans, Three-wheeler Leasing, Gold Loans, Savings and Fixed Deposits. Marking a benchmark for the industry, the PLC Touch App and QR code facilities were introduced to the customers where customers are able to reach their financing services at a glimpse.
The promotion was carried out strictly adhering to COVID -19 health and safety guidelines and precautions.
Shamindra Marcelline, Chief Executive Officer/ General Manager of People’s Leasing & Finance PLC and the Senior Management with the entire force of employees joined this island wide promotion and concluded with a high note.
People’s Leasing & Finance PLC is a leading Non-Bank Financial Institution in Sri Lanka and a subsidiary of People’s Bank, one of the largest state-owned banks in the country. Commencing operations in 1996 as a specialized leasing company, People’s Leasing & Finance PLC was listed on the Colombo Stock Exchange in 2011. People’s Leasing & Finance PLC has grown to become a diversified non-banking financial powerhouse with six subsidiaries in areas including overseas operations in Bangladesh and celebrated its 25th anniversary on 31st May 2021.